The wheel of motivation: how to keep doing hard things
You can keep doing hard things by switching between several drivers instead of relying on one, as ultra endurance swimmer Ross Edgley did over a 157 day swim around Great Britain, a 56 hour Yukon swim and 30 marathons in 30 days.
- What to do: Name your spokes before a hard task: because I said I would, fear of letting people down, love, anger, doing it for others, gratitude for what you can do and the absurd hero mindset.
- Why it matters: The anterior mid-cingulate cortex reportedly grows when you do hard things and shrinks when you avoid them, and one driver alone tends to fail during long, painful efforts.
- How to apply it: Focus on the next stroke or step instead of the clock, lower the stakes in your head when pressure builds, protect deep sleep and switch spokes when one fades.
- Metrics: Edgley swam almost 2,000 miles in about 157 days, 317 miles of the Yukon in 56 hours went 70 hours without sleep on the Yukon expedition and uses his pull-up one rep max as a strength reserve.
- Tools: Electrolytes, a glucose wearable, a temperature regulating mattress cover and a protein snack are mentioned as sponsor products, not as part of the model.
- Risks: Motives such as anger or ego can fuel you, but Edgley found records alone felt shallow and sleep loss can drain dopamine and serotonin.
- Exceptions: In ultra endurance an imperfect stroke is fine, while high stakes in precision tasks can overload the motor system and hurt performance.